Current State of Rental Housing in Canada

National Overview
Vacancy Rates and Rent Growth
Canada’s rental housing market faces a critical situation. Vacancy rates in major cities like Toronto and Vancouver have plummeted below 3%. This scarcity has led to a surge in rental costs. In 2023, Vancouver’s median rent for a two-bedroom apartment surpassed Toronto’s by a significant margin. Rent prices in Vancouver are 15.3% higher than in Toronto. This trend highlights the urgent need for more purpose-built rental housing in Canada.
Regional Differences in Rental Starts
Rental starts vary significantly across regions. While some areas experience a boom in construction, others lag behind. Vancouver and Toronto, as economic hubs, attract more developers. However, the demand still outpaces supply. This imbalance exacerbates the rental crisis, leaving many renters struggling to find affordable housing.
Metro Vancouver’s Rental Market
Surge in Purpose-Built Rental Starts
Metro Vancouver has witnessed a notable increase in purpose-built rental starts. Developers recognize the high demand and invest in new projects. This surge aims to address the housing shortage and provide more options for renters. Despite these efforts, the gap between supply and demand remains wide.
Comparison with Condominium Market
The condominium market in Vancouver presents a stark contrast. While condos proliferate, they often cater to buyers rather than renters. This focus on ownership limits rental availability. As a result, renters face stiff competition and rising costs. The emphasis on purpose-built rental housing in Canada becomes even more crucial in this context.
Toronto’s Rental Market
Lack of Purpose-Built Rentals
Toronto’s rental market struggles with a lack of purpose-built rentals. Developers prioritize condominiums, leaving renters with limited choices. This shortage contributes to escalating rents and increased pressure on the existing housing stock. The city’s growing population further intensifies the demand for rental units.
Impact on Renters and Developers
Renters in Toronto bear the brunt of the housing crisis. High rents and limited availability force many to compromise on living conditions. Developers, on the other hand, face challenges in meeting the demand. The lack of purpose-built rental housing in Canada underscores the need for strategic investments and policy changes to support both renters and developers.
Drivers of Increased Rental Demand

Economic and Demographic Factors
Population and Employment Growth
Canada’s urban centers, particularly Vancouver and Toronto, experience rapid population growth. This surge stems from both domestic migration and international immigration. As more people flock to these cities, the demand for rental housing intensifies. Employment opportunities in these regions attract a diverse workforce, further fueling the need for affordable rental options.
Mortgage Rates and Home Prices
High mortgage rates and soaring home prices deter many potential buyers. As a result, individuals and families turn to the rental market as a viable alternative. This shift places additional pressure on an already strained rental housing supply. The Canadian Housing Survey provides insights into these trends, highlighting the growing reliance on rental accommodations.
Changes in Financing Conditions
Impact on Rental Stock Demand
Changes in financing conditions significantly affect rental stock demand. Tightened lending criteria make it challenging for developers to secure funding for new projects. This constraint limits the growth of rental housing supply, exacerbating the existing shortage. The Canadian Housing Survey data underscores the importance of addressing these financial barriers to meet rental demand.
Role of Large-Scale Developers
Large-scale developers play a crucial role in expanding rental housing. Their ability to invest in substantial projects can help alleviate the housing crisis. However, they face challenges in navigating complex financing landscapes. Strategic partnerships and innovative investment strategies become essential to overcoming these hurdles and increasing the availability of purpose-built rentals.
“The Canadian Housing Survey collects information about housing needs and experiences,” offering valuable insights into the challenges faced by both renters and developers.
By understanding these drivers, stakeholders can better address the critical demand for rental housing in Vancouver and Toronto.
Challenges Facing the Construction Industry
Financial and Material Constraints
Higher Construction Costs
The construction industry in Canada faces escalating costs. Overall building material costs have increased every month in 2024. Supply chain issues and a surge in construction projects drive demand for materials, leading to higher prices. This trend affects the financial feasibility of new rental projects, particularly in cities like Vancouver and Toronto.
Material and Labor Shortages
Labor shortages persist across the construction sector. Skilled workers are in high demand, pushing wages upward. Persistent labor shortages increased competition for labor, driving wages and construction prices higher. These challenges slow down housing projects, making it difficult to meet the growing demand for rental units.
Government Policies and Fees
Impact on Project Feasibility
Government policies and development fees add another layer of complexity. Higher interest rates, construction costs, and development fees test the financial feasibility of planned rental projects. These restrictive conditions limit private investment in new purpose-built rental housing, exacerbating the affordability crisis.
Delays and Cancellations
Many approved construction projects face delays or cancellations. An increasing number of projects have been delayed due to pressures from higher financing costs and softer market conditions. These setbacks hinder the timely delivery of much-needed rental housing, leaving renters with fewer options and higher costs.
“Traditional construction methods are slow, labor-intensive, and unable to keep pace with demand,” highlighting the urgent need for innovation in the industry.
By addressing these challenges, stakeholders can work towards a more robust rental housing market in Vancouver and Toronto.
Role of Developers and Investors
Contributions of Large-Scale Developers
Large-scale developers significantly influence the landscape of purpose-built rental housing in Canada. They possess the capital and resources necessary to undertake substantial projects, which smaller developers might find challenging. These developers contribute a considerable share of new rental units, addressing the critical demand in urban centers like Vancouver and Toronto. Their involvement ensures that the supply of purpose-built rental housing in Canada can keep pace with the growing demand.
Share of New Rental Units
The contribution of large-scale developers to the rental market cannot be overstated. They account for a significant portion of new rental units, helping to alleviate the housing shortage. By focusing on purpose-built rental housing in Canada, these developers provide much-needed options for renters. Their projects often include amenities and features that cater to modern living, making them attractive to potential tenants.
Need for Significant Investment
Developing purpose-built rental housing in Canada requires substantial investment. Large-scale developers have the financial capacity to invest in these projects, ensuring their successful completion. This investment is crucial for meeting the housing needs of growing urban populations. Without the involvement of these developers, the gap between supply and demand would widen, exacerbating the rental crisis.
Partnerships and Investment Strategies
To maximize their impact, developers often engage in strategic partnerships and adopt innovative investment strategies. These collaborations enable them to pool resources and expertise, enhancing their ability to deliver purpose-built rental housing in Canada. By working together, developers and investors can tackle the challenges of the rental market more effectively.
Institutional Investor Collaborations
Institutional investors play a pivotal role in supporting purpose-built rental housing in Canada. Their collaborations with developers provide the financial backing needed for large-scale projects. These partnerships ensure that developers have access to the capital required to bring their visions to life. By investing in rental housing, institutional investors contribute to the stability and growth of the housing market.
Focus on Affordable Housing
A key aspect of these partnerships is the focus on affordable housing. Developers and investors recognize the importance of providing rental options that cater to a diverse range of income levels. By prioritizing affordability, they help ensure that purpose-built rental housing in Canada remains accessible to a broad spectrum of renters. This focus on affordability is essential for addressing the housing crisis and supporting the needs of urban populations.
“Large-scale developers with more capital play a significant role in new rental housing development,” highlighting their critical contribution to the market.
By leveraging their resources and expertise, developers and investors can drive the growth of purpose-built rental housing in Canada, meeting the needs of renters in Vancouver, Toronto, and beyond.
Future Outlook and Solutions
Potential Policy Changes
Government Incentives and Support
The Canadian government recognizes the urgent need to address the rental housing crisis. They have proposed several incentives to stimulate the development of purpose-built rental housing in Canada. These incentives aim to reduce financial barriers for developers and encourage investment in new projects. By offering tax breaks and subsidies, the government hopes to make rental housing projects more financially viable. This approach not only benefits developers but also ensures that renters have access to affordable housing options.
One significant initiative is the Canadian Renters’ Bill of Rights. This legislation aims to protect renters from unreasonable rent increases and eviction. By safeguarding renters’ rights, the government seeks to maintain existing affordable housing and prevent displacement. This protection is crucial in cities like Vancouver and Toronto, where rental costs continue to rise.
Enhancing the GST Rental Rebate Program
The Enhanced GST Rental Rebate Program plays a pivotal role in promoting the construction of purpose-built rental housing in Canada. This program offers rebates on the Goods and Services Tax (GST) for new rental housing developments. By reducing the tax burden, the program encourages developers to invest in rental projects. Achieving an adequate level of supply requires substantial investment, estimated at over $1 trillion. The rebate program helps bridge this gap by making rental housing projects more attractive to investors.
Strategies for Meeting Rental Demand
Increasing Purpose-Built Rental Supply
To meet the growing demand for rental housing, stakeholders must prioritize the construction of purpose-built rental housing in Canada. Developers should focus on building rental units that cater to diverse income levels. This strategy ensures that all renters, regardless of their financial situation, have access to suitable housing options. By increasing the supply of purpose-built rentals, developers can alleviate the pressure on the existing housing market and provide more choices for renters.
Developers can also explore innovative construction methods to expedite the building process. Prefabricated and modular construction techniques offer faster and more cost-effective solutions. These methods can help developers deliver rental units more quickly, addressing the urgent need for housing in urban centers.
Addressing Regional Disparities
Regional disparities in rental housing availability pose a significant challenge. While cities like Vancouver and Toronto experience high demand, other regions may have different needs. Stakeholders must adopt a tailored approach to address these disparities. By analyzing local market conditions, developers can identify areas with the greatest need for purpose-built rental housing in Canada.
Collaboration between government agencies, developers, and community organizations is essential. By working together, stakeholders can develop targeted strategies that address regional housing needs. This collaborative approach ensures that all Canadians have access to affordable and suitable rental housing, regardless of their location.
“Achieving an adequate level of supply would require an investment of at least $1 trillion,” emphasizing the scale of the challenge and the need for coordinated efforts.
By implementing these strategies and policy changes, Canada can work towards a more sustainable and equitable rental housing market. The focus on purpose-built rental housing in Canada remains crucial in meeting the needs of renters in Vancouver, Toronto, and beyond.
The critical demand for rental housing in Vancouver and Toronto underscores the necessity for immediate action. The challenges faced by renters highlight the need for coordinated efforts among developers, investors, and policymakers. Access to affordable, diverse, and safe rental housing is essential for a healthy city. Stakeholders must prioritize investments that address the housing needs of marginalized communities. By implementing strategic partnerships and innovative solutions, they can ensure that rental housing remains accessible and affordable. A collective commitment to these goals will pave the way for a sustainable and equitable housing future.
About Brad

Brad Kothlow PREC* is a licensed REALTOR® who resides in Riverwood and operates in Port Coquitlam.
He believes in building valuable relationships and ensuring client satisfaction. With more than 15 years of sales and marketing experience, Brad is a skilled entrepreneur with a high level of professionalism and integrity, resulting in exceptional customer service.
Brad is an esteemed member of the Medallion Club with over 500 total sales. Annually, he ranks among the top 10% of real estate agents for sales out of more than 14,000 in Greater Vancouver. Born in North Vancouver and raised in the Tri-Cities, Brad has a deep understanding of Port Coquitlam, Coquitlam, and Port Moody, and has witnessed their growth and changes over the years.
Brad is actively involved in the hockey community of Port Coquitlam. He is a coach with the Port Coquitlam Minor Hockey Association and part of the ownership group of the Port Coquitlam Trailblazers Jr Hockey Club. As a former scholarship recipient of Port Coquitlam Minor Hockey Association and Port Coquitlam Athletic Association, Brad’s love for hockey led him to open the best hockey training facility in BC, Atomic Hockey.
Brad is not only a successful REALTOR®, but also a renowned keynote speaker at real estate and marketing conferences. His years of experience in sales and marketing, combined with his expertise in the real estate industry, make him a sought-after speaker in these fields. Brad is also an active real estate coach, helping other agents to achieve success in their careers. Through his coaching programs, Brad shares his knowledge and experience, helping other agents to achieve their goals and build their businesses.
In order to better serve his clients, Brad founded the Real City Group, a talented team of over 10 agents who share his commitment to excellence in customer service, professionalism, and integrity. Each member of the team brings a unique set of skills and expertise, enabling them to handle a wide range of client needs. By working collaboratively, Brad and his team are able to provide their clients with the highest level of service possible. Whether clients are buying or selling, they can be confident that they are in good hands with Brad and his team.
As a hands-on REALTOR®, Brad is dedicated to providing expert advice, first-class service, and outstanding results. Additionally, Brad has professional experience and education in online marketing, providing him with a unique perspective on marketing homes in Port Coquitlam, Coquitlam, Port Moody, Pitt Meadows, Maple Ridge, Langley, Cloverdale, and the Lower Mainland.