The 5-5-5 PRICING STRATEGY
THE MOST ACCURATE METHOD TO PRICE YOUR HOME
THE RIGHT PRICE FOR YOUR PROPERTY IS NOT DETERMINED BY ANY AGENT OR SELLER. IT'S DETERMINED BY CURRENT MARKET CONDITIONS.
We leverage the same database that agents, banks, appraisers and buyers use to correctly price a property.
HOW IT SHOWS
WE MAKE YOUR LISTING STAND ABOVE THE CROWD!
Today’s home buyers are armed with more information than ever. They tell their agents which homes they want to see—and they’ve already rejected listings with too few or poor quality photos. It is absolutely vital that your online listing has high-impact photos to make a lasting first impression and create a desire to see more.
PREPARATION PAYS OFF
IMAGINE YOUR HOME THROUGH A BUYER’S EYES
Proper staging can help you sell your home faster, and possibly even for a higher price.
Staging is an excellent opportunity to create a warm, inviting atmosphere for the potential buyer. The important thing to keep in mind is that a properly staged home is comfortable, but not cluttered. An empty house can make visualizing a space difficult, and a cluttered house can make a space seem smaller and unappealing.
A good rule of thumb is that a little goes a long way. Let the room speak for itself and create the necessary space for buyers to envision the home as their own.
The Basics
Home—spotless. Lawn—mowed. Clutter—removed. Carpets—cleaned. Odors—gone
Living Room
Open up the living room by moving furniture and removing unnecessary items.
Kitchen
Clear counters, refrigerator art and magnets. Add a plant or fresh flowers. Leave small appliances if used daily.
Bedrooms
De-personalize by removing photos, posters and personal items to make buyers feel comfortable.
Bathrooms
Think “hotel.” Add fresh new towels and remove all personal items—no toothbrushes!
Storage
Organize closets, laundry room, mudroom and storage areas.
Brighten
Replace low-watt light bulbs with brighter ones. Clean windows. Open curtains.
Colors
Tone down brightly painted rooms. Not all buyers appreciate hot pink, purple or red.
Pets
Put away toys, clean litter boxes, deodorize carpets. Take pets with you when house is shown.
Repair
Patch holes and paint walls and ceilings where needed. Replace broken tiles, re-caulk sinks and tubs.
Garage
Remove as many extras as possible. Tools, lawn equipment and bikes are o.k. Leave room for at least one car. Make it look spacious!
Outside
Think curb appeal! Paint the front door. Pressure wash the driveway, sidewalks, decks and patio. Add a few shrubs, flowers and fresh mulch. Put away garden tools, hoses, toys and bikes. Remove dead or tired plants.
I am very glad that a good friend recommended Brad and his team, to sell a our condo and buy a house. He is so prompt in all matters, and I was particularly impressed by how fast he works and how on top of things he consistently is. The sale went quickly, for a fair price, and everything he negotiated was granted. As for the house search, he e-mailed listings to me as soon as they came up, and he usually went with me to see the properties even for open houses. Obviously, I am very impressed with his professionalism. If you need a real estate agent, get Brad and his team to help you!
Bradley Kothlow has successfully handled three real estate transactions for me. I have been constantly impressed with his work ethic, honesty, and his consistent desire to negotiate with my best interests at heart. I have been extremely impressed with his marketing knowledge and his guidance in handling a preponderance of difficult situations. I whole heartedly recommend Brad and his team!
The Real City Team were very helpful when it came to finding a house that matched what I was looking for. There were a lot of different properties available and even though I was hesitant because it needed some work, Brad pointed out the important positive aspects. When it came to working out a price he went above and beyond to get my offer accepted amid several competing offers and negotiated the price so I could afford it, and still got it done quickly. A great agent to have and if I ever do sell, I’d definitely call him to handle that for me as well.
WE'LL SELL IT FASTER AND FOR MORE $$$
We target our marketing strategy and resources to match where buyers are finding homes right now. When more buyers see your property, we can sell it faster.
HOW WE'LL DO IT
Other agents may utilize these channels, but our superior execution makes all the difference. With our sales level and team approach, we have the resources to advertise more, post more often and perform the extra steps that ensure your listing comes up fast.
ONLINE MARKETING
You just won’t find a team with a more aggressive Internet marketing strategy.
OFFLINE MARKETING
We merge the old school with new school and integrating offline strategies that lead directly to online with lead capture.
RELATIONSHIPS
No team is more effective at marketing your property to real estate agents because of the pride we take in building relationships in the community.
MARKETING ACTIVITIES
Search Engines
Google, Bing, Yahoo. Nobody knows search engines better! We spend thousands on pay-per-click advertising, so our websites come up when buyers search for properties like yours. Plus we optimize to appeal to search engines, so we show up naturally in the results.
Paper Flyers
Delivered to top-producing agents the area. The 20% of the agents who sell 80% of the properties in an area will have your listing!
Our Websites
We have several popular websites including RealCityGroup.ca, SearchHomeListings.ca, and others to drive Buyers to your door.
Electronic Flyers
Dispatched to agents all around the region, as well as nationally and in many cases, across the globe.
Print Advertising
Only 1% of buyers find the home they purchase through print advertising. Yet, 80% of agents spend 80% of their marketing budgets on print advertising. It is a necessary evil in some circumstances and we will use a variety of Print Mediums to attract buyers.
Virtual Tours
Uploaded to the MLS database, so all agents can see your property.
Word of Mouth
A small percentage of buyers find the home they purchase through a friend, neighbor or knowing the seller, we will add fuel to this with campaigns to these people.
Yard Signs
Approximately 9% of buyers found the home they actually purchased from a yard sign. Our signs attract buyers by featuring offers that others can’t make.
Email Marketing
We have a massive database of past and present clients that we are in contact with on a regular basis which allows us to maximize the personal touches we make on your property.
Neighborhood Canvasing
Statistics show that Buyers typically have a friend or family member in your area and are looking to relocate to be near them.
Search Portals
Realtor.ca and other Nationwide search portals. We know how to get your property showcased ahead of the competition on these popular sites. Buyers won’t click through page after page of similar properties, so why not choose the team that can get yours featured more often?
Social Media
Facebook, Twitter, Instagram, YouTube, Pinterest. We market your property through the most popular social networks through paid posts, our own audiences and every 48 hours, directly through Brivity.
Broker Websites
By posting on KW.com, Sothebys.com, Century21.com, ReMax.com, and more, we gain thousands of views.
Classifieds
Craigslist and Kijiji. Most agents overlook them, but we know international buyers and high-priced sales come through here every day. Other agents post a listing once. Our commitment is to post every 48 hours until it’s sold.
Office Meetings
We’ll personally pitch your listing and tell agents why they should see your home.