What Makes Your Home Sell

A Killer Marketing Plan and Dedicated Agents

The 5-5-5 PRICING STRATEGY

THE MOST ACCURATE METHOD TO PRICE YOUR HOME

THE RIGHT PRICE FOR YOUR PROPERTY IS NOT DETERMINED BY ANY AGENT OR SELLER. IT'S DETERMINED BY CURRENT MARKET CONDITIONS.

We leverage the same database that agents, banks, appraisers and buyers use to correctly price a property.

HOW IT SHOWS

WE MAKE YOUR LISTING STAND ABOVE THE CROWD!

Today’s home buyers are armed with more information than ever. They tell their agents which homes they want to see—and they’ve already rejected listings with too few or poor quality photos. It is absolutely vital that your online listing has high-impact photos to make a lasting first impression and create a desire to see more.

Professional Photographs

We take beautiful, eye-catching photos of your home for the greatest impact and to highlight your home’s best features.

Drone

Our camera-equipped quadcopter shoots high-def photos and video from the air, to capture an impressive view of your home.

Videography

We use high-quality video to create a compelling virtual tour of your home that will capture buyers’ attention.

PREPARATION PAYS OFF

IMAGINE YOUR HOME THROUGH A BUYER’S EYES

Proper staging can help you sell your home faster, and possibly even for a higher price.

Staging is an excellent opportunity to create a warm, inviting atmosphere for the potential buyer. The important thing to keep in mind is that a properly staged home is comfortable, but not cluttered. An empty house can make visualizing a space difficult, and a cluttered house can make a space seem smaller and unappealing.

A good rule of thumb is that a little goes a long way. Let the room speak for itself and create the necessary space for buyers to envision the home as their own.

The Basics

Home—spotless. Lawn—mowed. Clutter—removed. Carpets—cleaned. Odors—gone

Living Room

Open up the living room by moving furniture and removing unnecessary items.

Kitchen

Clear counters, refrigerator art and magnets. Add a plant or fresh flowers. Leave small appliances if used daily.

Bedrooms

De-personalize by removing photos, posters and personal items to make buyers feel comfortable.

Bathrooms

Think “hotel.” Add fresh new towels and remove all personal items—no toothbrushes!

Storage

Organize closets, laundry room, mudroom and storage areas.

Brighten

Replace low-watt light bulbs with brighter ones. Clean windows. Open curtains.

Colors

Tone down brightly painted rooms. Not all buyers appreciate hot pink, purple or red.

Pets

Put away toys, clean litter boxes, deodorize carpets. Take pets with you when house is shown.

Repair

Patch holes and paint walls and ceilings where needed. Replace broken tiles, re-caulk sinks and tubs.

Garage

Remove as many extras as possible. Tools, lawn equipment and bikes are o.k. Leave room for at least one car. Make it look spacious!

Outside

Think curb appeal! Paint the front door. Pressure wash the driveway, sidewalks, decks and patio. Add a few shrubs, flowers and fresh mulch. Put away garden tools, hoses, toys and bikes. Remove dead or tired plants.

HOW IT'S MARKETED

WE'LL SELL IT FASTER AND FOR MORE $$$

We target our marketing strategy and resources to match where buyers are finding homes right now. When more buyers see your property, we can sell it faster.

INNOVATIVE MARKETING

HOW WE'LL DO IT

Other agents may utilize these channels, but our superior execution makes all the difference. With our sales level and team approach, we have the resources to advertise more, post more often and perform the extra steps that ensure your listing comes up fast.

01
Our Specialty

ONLINE MARKETING

You just won’t find a team with a more aggressive Internet marketing strategy.

02
OUR PHILOSOPHY

OFFLINE MARKETING

We merge the old school with new school and integrating offline strategies that lead directly to online with lead capture.

03
OUR KLOUT

RELATIONSHIPS

No team is more effective at marketing your property to real estate agents because of the pride we take in building relationships in the community.

HOVER AN ACTIVITY TO LEARN MORE

MARKETING ACTIVITIES

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Bradley Kothlow Real City Group Realtor | Team Leader
Brad Kothlow founded the Real City Group to perfect the systems and strategies that get more homes sold for the most amount of money in the least amount of time. We tap into our team’s unparalleled knowledge of the local real estate market, real estate tech tools, and aggressive marketing and search engine strategies to help sellers achieve the best possible success in pricing, showing and marketing their properties.