THE 5-5-5 PRICING STRATEGY

THE MOST ACCURATE METHOD TO PRICE YOUR HOME


THE RIGHT PRICE FOR YOUR PROPERTY IS NOT DETERMINED BY ANY AGENT OR SELLER.

IT'S DETERMINED BY CURRENT MARKET CONDITIONS.

We leverage the same database that agents, banks, appraisers and buyers use to correctly price a property.



PREPARATION PAYS OFF...IMAGINE YOUR HOME THROUGH A BUYER’S EYES!

THE BASICS

Home—spotless. Lawn—mowed. Clutter—removed. Carpets—cleaned. Odors—gone

LIVING ROOM

Open up the living room by moving furniture and removing unnecessary items.

KITCHEN

Clear counters, refrigerator art and magnets. Add a plant or fresh flowers. Leave small appliances if used daily.

BEDROOMS

De-personalize by removing photos, posters and personal items to make buyers feel comfortable.

BATHROOMS

Think “hotel.” Add fresh new towels and remove all personal items—no toothbrushes!

STORAGE

Organize closets, laundry room, mudroom and storage areas.

BRIGHTEN

Replace low-watt light bulbs with brighter ones. Clean windows. Open curtains.

COLORS

Tone down brightly painted rooms. Not all buyers appreciate hot pink, purple or red.

PETS

Put away toys, clean litter boxes, deodorize carpets. Take pets with you when house is shown.

REPAIR

Patch holes and paint walls and ceilings where needed. Replace broken tiles, re-caulk sinks and tubs.

GARAGE

Remove as many extras as possible. Tools, lawn equipment and bikes are o.k. Leave room for at least one car. Make it look spacious!

OUTSIDE

Think curb appeal! Paint the front door. Pressure wash the driveway, sidewalks, decks and patio. Add a few shrubs, flowers and fresh mulch. Put away garden tools, hoses, toys and bikes. Remove dead or tired plants.

HOW IT SHOWS

WE MAKE YOUR LISTING STAND ABOVE THE CROWD!

 

Today’s home buyers are armed with more information than ever. They tell their agents which homes they want to see—and they’ve already rejected listings with too few or poor quality photos. It is absolutely vital that your online listing has high-impact photos to make a lasting first impression and create a desire to see more.

 

 

PROFESSIONAL PHOTOGRAPHS

We take beautiful, eye-catching photos of your home for the greatest impact and to highlight your home’s best features.

 

DRONE

Our camera-equipped quadcopter shoots high-def photos and video from the air, to capture an impressive view of your home.

 

VIDEOGRAPHY

We use high-quality video to create a compelling virtual tour of your home that will capture buyers’ attention.

 

WE'LL SELL IT FASTER AND FOR MORE $$$

HOW IT'S MARKETED

We target our marketing strategy and resources to match where buyers are finding homes right now.

When more buyers see your property, we can sell it faster.

 

INNOVATIVE MARKETING

HOW WE'LL DO IT

Other agents may utilize these channels, but our superior execution makes all the difference. With our sales level and team approach, we have the resources to advertise more, post more often and perform the extra steps that ensure your listing comes up fast.

 

SEARCH ENGINES

 

Google, Bing, Yahoo. Nobody knows search engines better! We spend thousands on pay-per-click advertising, so our websites come up when buyers search for properties like yours. Plus we optimize to appeal to search engines, so we show up naturally in the results.

PAPER FLYERS

 

Delivered to top-producing agents the area. The 20% of the agents who sell 80% of the properties in an area will have your listing!

OUR WEBSITES

 

We have several popular websites including RealCity.ca, a viral content website similar to Daily Hive, that will feature your property in a catchy way to drive Buyers to your door.

ELECTRONIC FLYERS

 

Dispatched to agents all around the region, as well as nationally and in many cases, across the globe.

PRINT ADVERTISING

 

Only 1% of buyers find the home they purchase through print advertising. Yet, 80% of agents spend 80% of their marketing budgets on print advertising. It is a necessary evil in some circumstances and we will use a variety of Print Mediums to attract buyers.

VIRTUAL TOURS

 

Uploaded to the MLS database, so all agents can see your property.

WORD OF MOUTH

 

A small percentage of buyers find the home they purchase through a friend, neighbor or knowing the seller, we will add fuel to this with campaigns to these people.

YARD SIGNS

 

Approximately 9% of buyers found the home they actually purchased from a yard sign. Our signs attract buyers by featuring offers that others can’t make.

EMAIL MARKETING

 

We have a massive database of past and present clients that we are in contact with on a regular basis which allows us to maximize the personal touches we make on your property.

NEIGHBORHOOD CANVASING

 

Statistics show that Buyers typically have a friend or family member in your area and are looking to relocate to be near them.

SEARCH PORTALS

 

Realtor.ca and other Nationwide search portals. We know how to get your property showcased ahead of the competition on these popular sites. Buyers won’t click through page after page of similar properties, so why not choose the team that can get yours featured more often?

SOCIAL MEDIA

 

Facebook, Twitter, Instagram, YouTube, Pinterest. We market your property through the most popular social networks through paid posts, our own audiences and every 48 hours, directly through Brivity.

BROKER WEBSITES

 

By posting on KW.com, Sothebys.com, Century21.com, ReMax.com, and more, we gain thousands of views.

CLASSIFIEDS

 

Craigslist and Kijiji. Most agents overlook them, but we know international buyers and high-priced sales come through here every day. Other agents post a listing once. Our commitment is to post every 48 hours until it’s sold.

OFFICE MEETINGS

 

We’ll personally pitch your listing and tell agents why they should see your home.

OPEN HOUSES

 

About 5% of buyers found their home through open houses. This figure includes the large number of new homes sold through builder open houses.